DatePerfect Reviews “The Paradox of Choice: Why Having Too Many Options Is Ruining Dating” by Erica Gordon


We loved this article by Erica Gordon via called “The Paradox of Choice: Why Having Too Many Options Is Ruining Dating.” She explains how having too many choices in the dating space can actually cause us to experience choice paralysis rather than happiness. Too much choice, Erica says, is causing online daters to become more narrow-minded and non-committal, while simultaneously fostering unreasonable expectations. At DatePerfect, we’ve definitely had the dating space overwhelm experience (read more about that here). And we’re here to help Erica, and everyone else, navigate the online dating experience.


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Jonathan Delong
Jonathan DeLong is hooked on tech, and has been working with startups and entrepreneurs for the last decade. With experience building global cross-functional teams for enterprise and infrastructure providers, to seeing garage-based startups from their ‘fast-pitches’ thru launch, he truly believes anything is possible. Often giving his time freely to both emerging entrepreneurs and philanthropy, Jonathan’s heart is as big as they come. When not deep in strategy and API based business models, you will find him swimming, on a road bike, or simply traveling globally. A San Francisco native and a graduate of the University of California in Santa Barbara, Jonathan currently lives on a sailboat in Oakland, California. Learn more on Jonathan's founder's blog:


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